Want Last Wednesdays Program Schedule? OK! Personally I am more likely to buy a product from 30 seconds of adverts targeted to match my interests, than 3 minutes of adverts for chocolate bars, bank accounts and instant caffeinated beverages! Fewer ads targeted to the viewers particular geography, demographic and personal interests allow the viewer to avoid untargeted low value advertising and they are therefore less likely to switch channels and more likely to buy products. The viewer can give permission for their identity information to be gained from their Internet Service Provider (ISP) or perhaps in the future, their social network site, which the broadcaster can then use to deliver targeted ads. IPTV allows greater innovation in advertising technology. For commercial channels this service is provided in exchange for the viewer enduring the untargeted advertising which for many is a ‘turn off’ to this type of service.
FREE YOUVIEW TV
This ‘catch up’ TV service is also offered by ITV, Channel 4 and Five. The iPlayer offers viewers ability to watch programs they missed by streaming programs any time they choose. All this is delivered down the broadband line.
You will also find wireless access, cheap internet phone calls (VoIP) and environmental controls. In the Connected Home, TV sets are attached to a PC, media centre or have internet player widgets built in. Why is it important? Well, IPTV is already here for some of us and services like the BBC iPlayer have changed the viewing profile of those viewers with Connected Home environments. However this is not the most exciting aspect for the industry! Perhaps the most important addition is the addition of IPTV technology within the Youview STB that allows TV to be delivered via a viewer’s broadband connection. The number of recordable channels is limited perhaps by the number of tuners in the STB unit. By adding disk storage within the unit, it enables programs to be recorded for later viewing, providing the viewer with the possibility of watching one channel while recording others, similar to Sky+ services. The new Youview specification adds significant new innovations to these specifications and STB platforms.
FREE YOUVIEW FULL
Freeview & Freesat STB specifications also include enough processing and graphics power to deliver full HD channels. Freeview gives viewers access to terrestrial broadcasts, while Freesat enables viewers to watch 1000+ free to air channels available from the Astra satellite network.
Youview is the latest evolution of Freeview and Freesat, the Set Top Boxes (STB) that give access to additional channels without a monthly subscription. Youview, and the evolution of Internet Protocol TV (IPTV), are set to have a major impact on the UK broadcasting industry.
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